The Brand Called You !

Every day, in almost every interaction, we contribute to our personal brand. Whether we are making a positive contribution or a negative one is up to you. Whether we recognize it or not, we all have a personal brand. The decisions we make, how we present ourselves, what we say, do and even how we dress creates an impression that others use to judge how they will respond to us. If you don't take control of your brand, you'll be forever stuck with how the world judges you.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. You're CEO of Me Inc., reinventing yourself every few years while balancing a series of provocative, fascinating projects. Don't think you can escape it. In the age of Google, blogging and Twitter, everyone is a brand. Marketers brand you. Your colleagues brand you, and so does your boss. So where were you when all of this happened? "You have to take control of your brand," and be a agent of change. "Many of us are taught to do our best and then let the world decide how to judge us. In this ever changing world, it's better to do your best and decide how you want to be judged. And act that way."The good news is that everyone has a chance to stand out and create a self brand. Everyone has a chance to learn, improve, and build up their skills.

The brand is a promise of the value you'll receive. It holds true for the killer app of the Internet called "email". When everybody has email and anybody can send you email, how do you decide whose messages you're going to read and respond to first -- and whose you're going to send to the trash unread? The answer: personal branding. The name of the email sender is every bit as important a brand - is a brand - as the name of the Web site you visit. It's a promise of the value you'll receive for the time you spend reading the message.

You're hired, you report to work, you join a team and you immediately start figuring out how to deliver value to the customer. Along the way, you learn stuff, develop your skills, hone your abilities and move from project to project. Along the way, if you're really smart, you figure out what it takes to create a distinctive role for yourself - you create a message and a strategy to promote the brand called You !


Brand Creation -

The brand called you: the ultimate brand-building and business development ... By Peter Montoya, Tim Vandehey -

Brand Management: Theory and Practice By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre -